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but again you need to do some work

ITS ABOUT TWO DIFFERENT LOCKSMITHS IN TWO ALTERNATE UNIVERSES

But, again, you need to do some work. I don’t want to downplay that at all. When you enroll in AdWords For Local Businesses, you won’t magically have clients who show up on your doorstep. I’ll give you the tools and the support, but it will be up to you to put them to use.

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THE LOCKSMITH STORY

There’s a story I really like. It’s about two different locksmiths (in two alternate universes).

The story starts with a family who is locked out of their home in the freezing cold. A locksmith shows up to help them get into their house. The locksmith struggles for over an hour to get the house unlocked…he keeps trying different lock picks, different doors…he’s clearly working very hard. When he finally gets one of the doors open, the family is more than happy to pay him $200 plus a $50 tip for all his hard work.

In the alternate universe, a different locksmith is called to help the same family get into the same house. He takes a quick look at the lock and knows exactly what to do. He grabs the tool he needs, and has the door open in less than five minutes. The family is happy to be inside, but they gasp when they are handed a bill for $200.

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