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. Click the big yellow button:
And install and activate MozBar.
When you do a search in Google you should see information from MozBar in the
SERPs:
Now that you have the MozBar set up, it’s time to size up the competition.
Page-Level Authority
There’s an old SEO adage that goes: “Google doesn’t rank sites…it ranks pages.”Although a site’s domain authority and brand presence play important roles, the #1
factor in a page’s ability to rank in Google is the authority of that page.
So there’s a lot of truth to that old adage.
The best measurement of a page’s authority is Moz’s Page Authority.
(You can easily check Page Authority by looking at the “PA” number in the MozBar SERP Overlay:)
It’s OK for a SERP to have a few high-PA results on the first page. That’s the case for
most medium or high volume keywords.
You want to keep an eye out for low-PA pages. Those pages are ripe for getting
knocked off by your new, awesomely-optimized page. If you see a lot of these, consider giving that keyword the green light.
Referring Domains
At its very core, Google is a vote collection engine.The more “votes” a page gets (in the form of backlinks), the higher it tends to rank.
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